Overview

Campaigns enable software providers to effectively promote their products and services by leveraging partner networks. Providers can create and manage campaigns via the Provider Portal, allowing them to incentivize partners through Cost per Click (CPC) and Cost per Action (CPA) rewards. This guide covers the complete process of creating, managing, and optimizing campaigns for maximum impact.

Creating a Campaign

To set up a campaign, follow these detailed steps:

1. Accessing the Campaigns Section

• Log in to the Provider.
• Navigate to the Campaigns tab from the main dashboard.
• Click on the Add Campaign button to start the creation process.

2. Selecting Campaign Type

• Public Campaign: Available to multiple partners, increasing reach and engagement.
• Individual Campaign: Restricted to a specific partner for targeted marketing.

3. Defining Campaign Details

• Title: Enter a unique campaign title (duplicate titles are not allowed).
• Description: Optionally provide a description for clarity and partner reference.
• Start Date: Specify the date when the campaign will begin tracking clicks.
• End Date: Define the last day for tracking campaign performance. (Not mandatory and the user may edit the End date later)

4. Setting the Reward Structure

Choose either CPC or CPA

• CPC rewards ensure partners earn based on the number of unique clicks generated. 
• CPA configurable reward setups, with options for tier based and non tier based rewards. 

5. Assigning Eligible Partners

• Partner Program: Select a specific program for targeted participation.
• Partner Type: Filter eligible partners based on predefined types.
• Specific Partners: Or Manually select partners allowed to participate.

6. Configuring the Destination Link

• Enter the URL where traffic should be directed (e.g., product page, sign-up form).
• The system will generate unique affiliate links for partners based on this URL.

7. Saving and Initializing the Campaign

• Click Save to finalize the setup.
• By default, newly created campaigns remain in Not Active status until manually activated by clicking on the Go Live button.

Managing Campaigns

1. Activating a Campaign

• Navigate to the campaign list.
• Click on the three dots action icon and select edit campaign.

• Click on Go Live to make it visible to partners.

2. Monitoring Performance vie Campaign's preview

• View analytics including:

           - Click counts

           - Partner participation

           - CPC reward distribution

           - CPA reward

• Track the effectiveness of campaigns in real-time.

3. Editing Campaigns

• Extend or modify the End Date if required.
• Other campaign details remain locked after creation to maintain tracking integrity.

4. Cloning a Campaign

• Use the Clone function to create a duplicate campaign with the same settings.
• Adjust minor details such as the title or eligible partners if needed.

5. Deleting a Campaign

• Only Not Active or Finished campaigns without partner participation can be deleted.
• Once a campaign is deleted, it cannot be restored.

Partner Engagement Process

Partners interact with campaigns through the Partner Portal, where they can:

• View and apply for available campaigns.
• Generate custom tracking links for sharing.
• Earn CPC rewards based on the traffic they generate.

1. Generating and Using Affiliate Links

• Partners can generate tracking links directly from the campaign preview page after Apply.
• These links ensure accurate reward tracking for CPC based compensation.

2. Fraud Prevention Measures

• The system implements advanced fraud detection mechanisms, utilizing browser fingerprinting to accurately count only unique clicks. Multiple clicks from the same user or device will not increase the reward count, ensuring fair and accurate CPC reward distribution. 
• Multiple clicks from the same user/IP will not increase the reward count.
• Ensure more accurate tracking of partner engagement and campaign effectiveness. 

CPC Campaign

• CPC stands for Cost Per Click, a digital advertising model where advertisers pay for each click on their ad or link.
• Commonly used in affiliate marketing, paid search campaigns, and partner marketing programs.
• Advertisers set a bid amount per click that they are willing to pay.
• Partners or affiliates promote the campaign using tracking links.
• Clicks are tracked, and commissions are calculated based on valid, unique clicks.

Once when a specific campaign is selected is the below Reward Setup tab appears 

Click here to know more about how to setup a reward and then based on the above guideline proceed "Creating a Campaign". 

CPA Campaign

• Cost Per Action (CPA) campaigns, allow partners to earn rewards for specific actions such as sign-ups, purchase or form submissions.
• Users can configure tier-based and non-tiered rewards for greater flexibility
• CPA campaigns provide real-time commission calculations based on completed actions. 

Note: Just like CPC, when CPA is chosen as reward then the above "Reward Setup" tab will appear. 

However there is a difference between choosing CPC and CPA reward. When a CPA reward is chosen to create the campaign, then the destination link section part changes like the below. 

In a CPA campaign, when selected, the Destination Link changes to "Goal Destination Link" because the focus shifts from tracking clicks to tracking specific user actions. 

Campaign Goal

1. Goal Title:

• This is a descriptive name for the goal of the campaign.
• It helps partners and the system identify the purpose of the campaign (e.g., "Sign Up for Free Trial" or "Complete a Purchase").

2. Actions:

• Defines the specific user actions that qualify for a reward in the CPA campaign.
• Examples of actions include:

              - Sign-up (User creates an account)

              - Purchase (User completes a transaction)

              - Subscription (User subscribes to a service)

• These actions determine when a commission is earned and ensure tracking accuracy.

Generate Tracking Code

The Generate Tracking Code feature enables businesses to track key user actions on their website and attribute them to affiliate campaigns. This functionality ensures accurate CPA (Cost Per Action) campaign tracking by capturing user interactions such as sign-ups, purchases, or demo bookings.

Click the "Generate Tracking Code" button and the below tab appears

Key Notes: 

• The Generate Tracking Code button is available on the campaign's main page.
• However, tracking setup must be done from the customer's end by embedding the script on their website.
• Once installed, the script enables seamless CPA tracking by capturing user actions and linking them to campaign conversions.

Dashboard

The Campaign Dashboard provides a centralized view of all active, past, and upcoming campaigns with key performance metrics. It offers graphical and chart-based insights, helping users track engagement, conversions, and overall campaign effectiveness.

For more information, move the mouse over the highlighted info icon next to the "Company Overview" field in the image above.

Future Enhancements

To further improve the campaign management experience, upcoming features include:

• Approval Process for Partner Applications: Optional setting to review applications before link generation.
• Auto-Generated Affiliate Links: Streamlining partner experience by eliminating manual link generation.
• Additional Reward Structures: Future updates may introduce CPL (Cost Per Lead) rewards. 

By following this guide, software providers can efficiently create and manage campaigns, ensuring high engagement and optimized performance from their partner networks.

If you need further assistance, please contact our dedicated customer support team at [email protected], who will assist you with anything else you need. We take pride in providing exceptional service experiences, and our commitment to client satisfaction is at the heart of everything we do.